Skip to main content
7:00 pm
nationally and 65 of and in california. we exist to support innovative policy and protect the environment, so we are here today and taking a fairly extraordinary act of support in local measure, which we do not normally get involved in, because it is just that. the bar and the benefits of targeting yellow pages to only those who use them, i think it is clear to everyone who lives in san francisco or the bay area, and i think there is a lot that occurs with the current system. if the city is really committed to a zero waste policy, the adoption of this legislation is a no-brainer. but i also want to talk from my experience at city hall, where i had the honor to serve the board of supervisors and the mayor for about eight years, and i have
7:01 pm
watched time and again when san francisco breaks ground on environmental policy. plastic bags, water bottles, styrofoam food containers, mandatory recycling, and later, mandatory composting, and then opening the streets on sundays for walking and bicycling. in all of these instances, there was controversy surrounding this ground-breaking policies, and concern that this would hurt business. the sunday streets, so controversial that it was actually about prohibiting funds for the city streets, because businesses in certain parts of the district or the city actually say that they thought they would lose business. well, the reality is the opposite. sunday streets is one of many examples that demonstrate that actually groundbreaking policy does not hurt business, and implemented creatively and with the affected output -- 84 your time. -- thank you for your time.
7:02 pm
president chiu: thank you. next person. >> thank you, present -- president chiu. this automatically reduces returns, because my money is spent advertising to market segments that would never actually become customers. what i like about this ordinance is from a pure business perspective, it is actually going to improve the yellow pages marketing channel. by requiring the delivery of phone books to people actually want to them, the yellow pages is much better to understand the desires of those people. using this to create more relevant, targeted marketing, to more likely consumers. this results in improving my return on investment in the phone book channel. if implemented correctly, i see
7:03 pm
that the pie the program is a number of wins. a win for the pilot program, a win for commercial and residential taxpayers, " with a reduction of recycling costs of unwanted yellow pages. it is a win for our neighborhood, which will receive only the number of phone books that people will actually want and use. it is a win for consumers, and it is a win for business. we will receive more accurate exposure that our money is going to pay for and more accurate demographic data on the channel. due to the opportunity for more targeted marketing, we will receive an increased return on investment. they keep. -- thank you. president chiu: thank you. next speaker. >> hello, i am -- i got my
7:04 pm
college training at the city college of san francisco, and i use, just for me, a small businessman, i use all forms of advertising. i use the yellow pages. i use the advertiser. i use google. but the funny thing is that most of the customers, they come from the marina district, and they use the yellow pages. $300 a month. in order for them to get to me
7:05 pm
on the internet, like google rankings, right? in order for me to be at the top of the list to get some business, i do not know how much i have to spend. do you understand what i am saying? but right now, i can spend $300 a month. president chiu: we have to give everyone equal time. >> the first day the yellow pages are out, they call me. san francisco being about my agribusinesses, i am a small business. nobody asked me how this was going to affect my business. i mean, small business can go from $100 to $1 million. micro business, too, is going to be affected.
7:06 pm
maybe you should put this off a little bit and do a little more research. president chiu: thank you. >> good afternoon. i have been in business for the past 10 years, and i can say i have not picked up a yellow pages once in those years. i take it from the front door to the recycling bin, but that aside, i do not use it. i do not use it because it has no value for me, and i would not expect to customers to try to find me in the yellow pages, which is why a and option of an auction in sounds sensible to me. i try to be as sensible as a small businessman as i can. i do not spam my potential clients, which feels like what is happening in these books are dropped off indiscriminately already the city. and the waist dress me crazy.
7:07 pm
i mean, just the other day, in the midst of a recent typhoon, i so no less than 50 or 20, despite of the bags, waterlog books. i have an mp3 player. if i want a cd, i opt in to a store where i can get it. i do not buy 8-track tapes anymore. if people want to the yellow pages, absolutely, they should have it. for those of us to do not

March 21, 2011 7:00pm-7:07pm PDT

program was likely cut short due to a recording issue

TOPIC FREQUENCY San Francisco 4, Google 2, The City 2, Chiu 2, Too 1, California 1, Us 1, City 1
Network SFGTV
Duration 00:07:40
Source Comcast Cable
Tuner Channel 89 (615 MHz)
Video Codec mpeg2video
Audio Cocec ac3
Pixel width 528
Pixel height 480
Sponsor Internet Archive
Audio/Visual sound, color